Responsive Web Design and Its Importance

So, what is responsive design? Responsive web design focuses on designing and developing a website responding to the behavior and environment of users. It is based on what platform the user is on, the screen size and the screen orientation. It focuses on the current area of mobile devices as many websites are often designed for desktop viewing however, the design of the website does not adjust to fit the smaller screen when users visit the site on their mobile devices. The objective of responsive design is to solve this problem by ensuring the elements of your website respond accordingly on any device. When it is being viewed on different sized devices including smartphones and tablets, it is significant for your business because responsive web design can have huge benefits for your business and you should know about what to expect when you invest in this important development upgrade.

Some reasons why this modern web design upgrade is essential is because first and foremost, responsive web designs come with an increased amount of flexibility therefore making it easier to make and manage changes. It also commits you to make updates to your website. Also, it is cost effective because with responsive web design, you only need to manage one site that fits seamlessly across multiple devices. Thus, it saves you from paying separately for desktop and mobile friendly sites as all of it is condensed into one. Essentially, your costs get cut in half.

So, what all this means is that if you don’t want to lose any potential clients then you need a great looking website which is also optimized for mobile browsing because the problem of many

current websites are that the user experience on mobile devices is terrible and that’s a mission for a responsive design. By having responsive websites, you’ll get happier visitors which also leads to happier customers.

Umair Jeelani

UX/UI Designer