Importance of Competitive Analysis

Competitive analysis is important in the process of design because this helps to create a product after detailed research on what is working in the app or website and what needs improvement. We are able to get inspiration from the competitors and make a product that would emulate it with necessary improvements and it allows you to gather information about your competitors, assess their strengths and weaknesses and helps you build strategies to improve your brand.

you should look at content as part of the competitive analysis because we have to see first what a user is looking for in an app and from our competitors we are able to see if they have that information for the user and if so how accurate it is and how it is presented. This way we can see what else we need to add or subtract to make the content complete and to the point.

To organize the competitive analysis data, it is helpful to create an affinity diagram. It is a very useful tool to bring all our ideas together and organize it in a professional way. I was able to organize my thoughts in a better way after doing the diagram. It showed me what I need to add to my product to make it the most useful for the user and make it an all-encompassing app to provide a satisfactory user experience.

Umair Jeelani

UX/UI Designer